Dscoop Executive Director Eric Hawkinson to Depart <a href="http://printing-in-china.net/Paper-Gift-Printing.html">Paper Gift</a> <a href="http://printing-in-china.net/">cheap printing solutions</a> By Barbara Pellow Digital press manufacturers like Hewlett-Packard and Kodak NexPress are utilizing users about the evolution of recent services and products who use captured images to develop postcards, homemade cards, calendars and photo books. November 29, 2004 -- Printers and photographers are teaming up in relation to assessing new methods to generate additional revenue and differentiate their businesses from competitors. Photography is clearly experiencing a serious revolution using the widespread accessibility of high-performance, low-cost video cameras, coupled together with the meteoric growth in the Internet. Users find more and much more innovative methods for taking, printing and sharing pictures which go far beyond the existing family album. The InfoTrends Research Group projects that worldwide revenue from low-end (sub-$1,000) video camera sales will reach $11.8 billion by 2007. Worldwide unit shipments of low-end video cameras reached 24 million units in 2002, capturing 28% of total worldwide camera sales (not including one-time use cameras). Unit volume is forecast to develop at the compound annual growth rate of 16% to succeed in 51 million units in 2007. These video camera owners make use of digital photo-finishing labs to print the photos they decide to consign to paper. In addition, analog images may be automatically scanned and archived on image servers for viewing and ordering on the Internet. This means how the nature of business photo finishing labs will must change. Digital press manufacturers like Hewlett-Packard and Kodak NexPress are looking to capture the synergy between digital cameras and digital color printing. They are dealing with users about the evolution of latest products designed to use captured images to make postcards, handmade cards, calendars and photo books. Some from the key trends driving the event these new digital photographic products include the subsequent: According to InfoTrends, specialty photo products are estimated to represent 40% with the on-line photo revenue by 2008, up from 20% in 2002. Photo books appear being a crucial driver on this growth. The Photo Marketing Association (PMA) indicated that 5.4 billion prints are going to be created from digital still cameras in 2004, growing to 7.7 billion in 2005 IDC stated that there can be more compared to a billion camera-enabled cell phones available on the next 3 years. In addition 343 million photos were processed online in 2003, up from 114 million in 2002 and growing to 2 billion by 2007. Today's Technology…Making New Products and New Revenue Streams for Shutterfly Shutterfly, a respected online photo service, is leveraging today's production digital color printing technology to flourish its market opportunity. The company was formed in 1999. Jim Clark, Netscape's co-founder and CEO, and Shutterfly's Chairman, recognized that old digital cameras were removing and seized the possiblity to offer an easy way for getting video camera output into hardcopy photos. Shutterfly can be quite dedicated to continually engaging its client base because company defines new digital color product or service built to repurpose photographic images too many times. Initially, Shutterfly's offering was created so how the user tummy flatness, although for the Web site, upload images and put a purchase. The order would get submitted for an order database; the charge card will be authorized; as well as the order could well be passed for the lab for printing. Shutterfly has uniquely developed software that color-corrects and enhances images previous to printing, unless anyone opts not to ever utilize it. Once the whole picture is rendered, it's scheduled for printing. As Shutterfly's management team looked with the market, they seen that there were an possibility to affordably offer a whole new assortment of services and products leveraging digital color print technologies. More than 65% of Shutterfly's users are female and they also were continually looking for first time solutions to relax in touch with relatives and buddies. When Shutterfly assessed the requirements of the subscriber base, this company learned that customers wanted personalized handmade cards, note cards and calendars in an attractive price. In September of 2001, Shutterfly installed its first production digital color press combine the captured image with excellent printed specialty products. Today, users can develop a custom calendar that showcases their preferred pictures every month. It adds the possiblity to remember an excellent vacation that has a calendar of travel pictures. They may produce a baby calendar with pictures from baby's novice as being a gift for Grandma. The easy-to-use software lets the customer choose the photographs they want to use for your calendar as well as a picture for that calendar cover. It may be sometimes a 12- or 18-month wall calendar and initiate on any month. It opens into a full 11 x 17 so each image and month is printed with an 8.5 x 11 page, creating room to put in writing appointments, notes and reminders of important dates. Since the calendar is printed on durable card stock, it can hold as much as everyday use along with the acid-free paper makes certain that pictures look great with an extended stretch of time. Shutterfly has given users this application at prices much like store-bought calendars. A twelve month personalized calendar (quantity one) is designed for $19.99 along with an 18-month calendar will set you back $24.99. Customers also wanted the power to spread holiday cheer with personalized photo cards or 4x8 photo cards. Greeting cards are priced being competitive with the local Hallmark store with 51-100 cards coming in at $1.59 per card. Note cards utilizing a picture the buyer chooses for that front proved to be considered a great selection for personalized thanks a lot cards or perhaps a terrific gift. A box of 12 costs $9.99. Not only are these items offered around the Shutterfly Web site, however the company has established alliances with Adobe, Best Buy, Dell, and Verizon for expanded distribution of the company's digital color print products. Elegante Wedding Photography Elegante Wedding Photography has built a great good name for producing high-quality leather-bound wedding albums and other photographic prints in frames. They are dedicated to generating additional high-margin revenue and differentiating their business from competitors in addition to capitalizing for the inevitable transition of photography to digital image capture. They teamed on top of NexPress and UK printer Butler &Tanner to re-engineer the task. The result was the expansion with the Elegante Story Book, a digitally printed wedding album that supplements Elegante's photographic products. While the entire digital color printing market have not yet made the text between old digital cameras and production digital color printing, there is certainly clearly opportunity for just a quantity of fun and affordable products as consumers capture more and even more images. The Elegante Storybook workflow places photos in a password protected online viewing application. The bride and groom review and select images on the watch's screen, specifying computer graphics like watercolor, charcoal, or soft-transition borders, and indicate retouching challenges, like removing champagne spots on the bride's dress. The bride and groom may provide text, like poems, vows, or toasts for integration together with the images. The production team applies the required effects and places the photos and text into professionally designed album templates. The final album is produced right into a PDF file which the client can review and approve. It will be sent for the printer for digital color printing and finishing. According to Gary Brown, Business Development Manager, Elegante Wedding Photography, Our clients love all of the artistic effects we are able to offer and our production staff loves the flexibleness on the digital workflow. And we could offer print runs of 1 to fulfill individual customers yet still generate a good business of the usb ports. The Market Connection…Digital Cameras…Digital Color While the entire digital color printing market has not yet yet made the text between video cameras and production digital color printing, there is certainly clearly opportunity for the volume of fun and affordable products as consumers capture more and even more images. The opportunities range between consumer applications to professional portrait social products to commercial applications. Consumers need for that ability to consider photos of special intimate family moments and share them through christmas cards, personalized calendars and photo books. Professional photographers see digital print for an possibility to generate additional revenue streams like a supplement to traditional photography. The opportunities include photo directories like school yearbooks, sports cards, wedding books and many thanks cards. And finally there could possibly be specific commercial applications including portfolio books or exclusive edition art books. Photos are personal, plus the chance to package a personalized greeting or message that has a photo oriented product makes tremendous market sense. As digital color printers try to find application expansion, helping customers capture and share memories could possibly be the result. ,Unveiling New Opportunities with Innovative Media
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